About Bob Penkhus Motor Company in Colorado Springs

Bob Penkhus Motor Company is a trusted, family-owned dealership proudly serving Colorado Springs and the surrounding communities since 1951. We are your premier destination for an extensive selection of new and used vehicles. Our commitment is to provide a seamless, transparent car-buying and ownership experience. We offer competitive financing, a diverse inventory of high-quality pre-owned cars, and a state-of-the-art service center staffed by certified technicians. Whether you need an oil change, genuine OEM parts, or are shopping for a new family SUV or a sedan, our team is dedicated to exceeding your expectations. Visit our any of our convenient locations and experience over 74 years of trusted, local automotive sales and service.

Based simply on our longevity, experience and our customer feedback we understand and acknowledge, the most important things consumers want from an automotive dealer can be grouped into three core areas: Transparency & Fair Pricing, a Seamless and Efficient Experience, and Trust & Customer Service.

Trust and Transparency
Most Consumers often view the car buying process with skepticism, making trust the foundation of a successful dealership relationship.

    Price Transparency: This is consistently ranked as one of the most important factors. We know Consumers expect clear, honest pricing-including the final "out-the-door" price-without hidden fees, unnecessary add-ons, or last-minute surprises in the finance and insurance (F&I) office.

    Honest Communication: Buyers want salespeople and staff who are knowledgeable, non-pressuring, and respectful. They want to feel like the dealer is acting in their best interest, not just trying to maximize the sale.

    Reputation: Positive online reviews and testimonials are vital. Consumers do extensive research and choose dealerships with a strong, positive reputation for integrity and good service.

    Warranty and Service Support: They want clear, comprehensive information about the vehicle warranty, any extended service contracts, and the dealership's after-sales service commitment.


Seamless and Efficient Experience
The modern car buyer is highly informed and expects an experience that is as fast and convenient as other retail purchases.

    Buyers do a significant amount of the purchasing process online before stepping into the dealership. With this in mind we strive to provide the most helpful information this includes:

    Detailed, easy-to-use websites with full inventory and VIN-specific features.

    Online financing applications and trade-in appraisals.

    The ability to easily schedule test drives and service appointments.

    Speed and Efficiency: The most common source of frustration is time spent waiting at the dealership. We understand you expect a faster process, particularly in the F&I department and for simple things like getting a vehicle for a test drive.

    Product Information: While many research online, we know you still expect the dealer staff to be experts on the vehicles and the latest technology and features, providing valuable insights.


Value and Confidence in the Purchase
Beyond the initial price, we understand our customers are concerned with the long-term value and fit of the vehicle.

    We offer competitive prices and financing/lease terms.

    We strive to to easily showcase features (safety, tech, performance) and compare the specific features a customer wants.

    The test drives are readily available and remain a highly important and satisfying part of the process, proving its importance in confirming the fit of the vehicle.